MULTIMEDIA OVERVIEW

 
 

PRAD 595 - THE NEW YORK WAY - PR TRACK

The New York Way provides Public Relations and Advertising (PRAD) majors an opportunity to gain a deeper understanding of the structure, operations and culture of agencies and media outlets in New York. To complete the course students are asked to select an agency, interview employees and create a presentation about their findings and impressions. My team selected Weber Shandwick New York.

 
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PRAD 515 - WRITING FOR A  COMMUNICATIONS CAREER

My Pecha Kucha is about the power of words and how they can be transformed into a song. I give a synopsis of my life as a recording artist and how I signed with a music publishing company in Nashville in this 6 minute presentation. 

 
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PRAD 595 - INTERNATIONAL ADVERTISING 

This presentation provides a closer look at global advertising campaigns in terms of strategy and execution. Evian's Live Young Campaign was executed similar with final changes to its global campaign.