Weber Shandwick New York: Agency Review

PRAD 595-THE NEW YORK WAY

The New York Way provides Public Relations and Advertising (PRAD) majors an opportunity to gain a deeper understanding of the structure, operations and culture of agencies and media outlets in New York. To complete the course students are asked to select an agency, interview employees and create a presentation about their findings and impressions. My team selected Weber Shandwick New York.

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